Sellers can opt to make patterns available at wholesale prices by selecting "Wholesale" in the filters section of the "Edit Product" page. This can be done when you first enter a product, or can be modified later as needed. When wholesale customers (brick-and-mortar shops) log in to their accounts, they will only be able to buy at wholesale rates (40% off regular prices) the patterns you've set as available for wholesale. The will be able to buy all other patterns at full retail prices.
Here is the area where you select "Wholesale" on the "Edit Product" page from within your Seller Dashboard:
Once you've selected "Wholesale", make sure you SAVE your changes! Patterns you tag as "Wholesale" will now appear with a discount. In the following examples you'll see a pattern not tagged as wholesale, but viewed from within a wholesale account login, and another example image with the wholesale discount.
Here is an example of a product not available for wholesale, as seen through a wholesale login:
Here is an example of a product that is available for wholesale, as seen through a wholesale login:
If you have any questions about wholesale product setup, please send a note to firstname.lastname@example.org.